For the Community

Learn more about the ROXD story

More than just merch.

What started as a weekend challenge to design some better fitness racing merch, has quickly evolved into ROXD® - the platform through which we aim to deliver the best HYROX training plans, coaching, merch, and community events out there.

At ROXD® we draw inspiration from the stories, struggles and triumphs of our community and let these experiences shape the products we create.

ROXD community members standing at the entrance to london hyrox

Community is our core.

Whether it be a new piece of apparel or a training programme, we strive to reflect the real-life journeys of the people who inspire us, designing products they relate to and programs that address their needs, challenges, and aspirations.

With collaboration as a cornerstone of our ethos, we actively look within our community to partner with other small businesses, when delivering products and events. We believe in lifting each other up and celebrate successes together.

men standing on a podium at HYROX with flags

Through triumphs and challenges.

At ROXD, we believe everyone has a story worth telling.

It’s our mission to shine a light on those stories, creating a space where shared experiences and support drive not just our business, but a stronger, more connected HYROX community.

man using a rowing machine