Huw Williams
ROXD Sport Head Designer, Coach, MSc Applied Physiology
As the Co-Founder of ROXD, Huw combines scientific expertise, creativity, and a passion for building communities. His journey began at Imperial College London, where he studied Biomedical Science. Feeling the lack of a welcoming and accessible training community, he founded the IC Barbell Club with a clear mission: to make training fun and inclusive, breaking down the barriers often associated with strength training.
Eager to deepen his understanding of exercise physiology, Huw pursued a Master’s in Applied Physiology at King’s College London. This academic foundation, paired with his qualifications as a personal trainer, allows him to blend scientific principles with practical application—creating training programs that are both effective and empowering.
In addition to his training expertise, Huw is a self-taught graphic and web designer, bringing a creative edge to ROXD. Over the past five years, he has built e-commerce businesses across various niches, refining his skills in design, branding, and customer experience.
“My mission with ROXD is to combine my love for fitness, creativity, and community to build something more than just a brand—it’s about creating a space where everyone feels empowered to push their limits and enjoy the journey. Whether I’m designing the ROXD website, crafting new merch, or perfecting the details, I’m always focused on reflecting this vision.”
For Huw, the gym has always been more than a place to train—it’s a playground for connection, growth, and shared experiences. Through ROXD, he hopes to help others find that same sense of belonging while providing the tools they need to succeed in their fitness journeys.
